Marketing
The Beginning,
finding smitten apples...
The search for the world's most irresistible eating apple began in New Zealand and ended with Smitten®.
in 1995, Smitten® apples originated from a cross of (Falstaff x Fiesta) and (Braeburn x Gala). Then, in 2009, seven test trees were planted in North America. Smitten® apples were formally introduced to the United States in 2011 by Pegasus Premier Fruit. Smitten® has been celebrated as the most outstanding variety encountered in decades of worldwide searching for better apple varieties.
The Quest
for an apple that is...
Unforgettably crunchy
Looks and tastes naturally delicious
Excellent handling qualities