Marketing


The Beginning,
finding smitten apples...

The search for the world's most irresistible eating apple began in New Zealand and ended with Smitten®.

in 1995, Smitten® apples originated from a cross of (Falstaff x Fiesta) and (Braeburn x Gala). Then, in 2009, seven test trees were planted in North America. Smitten® apples were formally introduced to the United States in 2011 by Pegasus Premier Fruit. Smitten® has been celebrated as the most outstanding variety encountered in decades of worldwide searching for better apple varieties.

The Quest
for an apple that is...

  • Unforgettably crunchy

  • Looks and tastes naturally delicious

  • Excellent handling qualities