Smitten Production Ramps Up
Smitten harvest at CMI Orchards has started, with an anticipated 400% in production over last season.
Retail demand for the variety has exceeded the company’s expectations, vice president of marketing for CMI Orchards George Harter said in a release.
Smitten is one of the top 15 branded apples in the U.S., Harter said.
“We are already projecting an additional 75% increase next season,” said Don Zornes, Smitten marketing director at Wenatchee, Wash.-based Honey Bear Tree Fruit Co., which also grows Smitten.
CMI plans to sample the Smitten and other apples at the Produce Marketing Association’s Fresh Summit Oct. 19-21 in New Orleans, at booth No. 4645.
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