"We'll be helping to unveil the new Smitten apple campaign this fall," Don Zornes pointed out. "The Smitten apple will be the official Pink Ribbon Apple partnering with the Susan G. Komen group."
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To further enrapture consumers with apples and gain those repeat sales, there are three main features of a variety that New York Apple Sales (NYAS) prizes amongst others: flavor, taste, and crunch. And with hundreds of acres of high-performing varieties in production, there is a lot of excitement for the team and the upcoming season.
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