The family is among the first in New Zealand to turn to a V-trellis system, with metal posts, to improve efficiency and maximize the opportunities of new varieties, including Ambrosia, Jazz, Envy and Smitten.
Read More
Plant and Food Research, a government-owned research institution, highlighted their pipfruit breeding program, where the IFTA was introduced to and taste-tested a few apple varieties, Smitten and Rockit, as well as Piqaboo, a new red pear variety with Bartlett parentage.
Read More
Family Growers across North America Engage in Precision Crop Management. Revolutionary new approach to organic apple tree training and production shown to substitute for chemical thinning.
Read MoreHarvests have kicked off in Australia for Montague’s newest apple brand Smitten, an early-season bi-colored cultivar bred by Plant & Food Research (P&F) in New Zealand.
In a release, Apple and Pear Australia Limited (APAL) said the apple – to be marketed under the tagline ‘Once bitten, forever smitten’ – would be available in select Queensland Coles stores this week, and would be available in the retailer’s New South Wales and Victorian shelves from next week.
Read MorePicking of Montague’s newest apple brand – the early-season Smitten® – kicks off this week, aptly coinciding with Valentine’s Day.
The bi-coloured, crisp and full-flavoured apple is available this week in selected Queensland Coles stores and will be available on Victorian and New South Wales Coles shelves from next week.
Read MoreThe state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.
Read More
The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.
Read More
Consumers patiently waiting for Smitten™ apples sweet crunch, delectable tang, and juicy-goodness to return to the produce aisle are in luck. CMI Orchards’ new-crop apple season kicked off with an astonishing 400% increase in Smitten production.
Read MoreSan Francisco-based CDS Distributing Inc. will have a significant increase in volume of Smitten variety apples this season, as the company marks its 40th year in business, said Jan Garrett, vice president of marketing.
The firm started marketing Smitten apples the week of Sept. 10 and expects to ship them at least until the end of the year.
Read More
“We’ll be helping to unveil the new Smitten apple campaign this fall,” Don Zornes, Smitten's marketing director, pointed out. “The Smitten apple will be the official Pink Ribbon apple partnering with the Susan G. Komen group.
Read More
Good Fruit Grower caught up with two growers — Michael Zingler and Tony Blattner — who shared the stories behind their decisions to add a new variety, in this case the club apple Smitten.
Read More
Two of the many international introductions that are drawing interest are the New Zealand offerings PremA129 (to be licensed and sold as Dazzle), which is a cross of Scired (a Gala and Splendour cross known as NZ Queen) and Sweetie (a Royal Gala and Braeburn cross), and Smitten, which has grandparents in Falstaff, Fiesta, Braeburn and Gala.
Read More
The Bachelorette's Georgia Love and Lee Elliott pose for very cheesy Valentine's Day shoot complete with fruity bouquets. The couple spent equal time gazing into each-other's eyes as they did at their bouquet of hybrid Gala apples, given the name 'Smitten' by their creators.
Read More
If you’re a horse-betting kind of buyer, this one has the nice lines you want to see. It’s a cross between crowd favorites Gala, Braeburn, Falstaff, and Fiesta, conceived by the same New Zealand breeder of Envy™ and JAZZ™. The blush catches the eye, but it’s the crunch consumers will likely come back for.
Read More
To further enrapture consumers with apples and gain those repeat sales, there are three main features of a variety that New York Apple Sales (NYAS) prizes amongst others: flavor, taste, and crunch. And with hundreds of acres of high-performing varieties in production, there is a lot of excitement for the team and the upcoming season.
Read More
Prevar Limited is pleased to announce that it has an exclusive licence agreement with the Washington State-based company Pegasus Premier Fruit Co LLC, for the SMITTEN® brand apple to be grown, marketed and sold in the United States and Canada.
Read More
Pegasus Premier Fruit Co., North American licensee for New Zealand-based Prevar’s Smitten apple, has substantially increased plantings of the variety as it prepares bigger commercial volumes.
Read More