New Zealand-based Prevar’s Smitten brand apples will soon be available year round to North American customers, following an exclusive license agreement with Washington State’s Pegasus Premier Fruit Co. to grow and sell the fruit in the U.S. and Canada.
Read MoreThe crisp flesh is hard enough that biting in takes a little effort. Inside, Smitten is more fine-grained than otherwise and a light buttery yellow. The firm flesh breaks into great crunchy chunks, and the flavors are well balanced.
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Giumarra Wenatchee has just gotten into its import apple season and will be supplying a full line of New Zealand apples to North American customers again this Spring and Summer. “We see customer interest in the new club varieties,” says Jason Bushong, Sales Manager for Giumarra Wenatchee.
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