The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.
Read MoreSan Francisco-based CDS Distributing Inc. will have a significant increase in volume of Smitten variety apples this season, as the company marks its 40th year in business, said Jan Garrett, vice president of marketing.
The firm started marketing Smitten apples the week of Sept. 10 and expects to ship them at least until the end of the year.
Read More
“We’ll be helping to unveil the new Smitten apple campaign this fall,” Don Zornes, Smitten's marketing director, pointed out. “The Smitten apple will be the official Pink Ribbon apple partnering with the Susan G. Komen group.
Read More
Prevar Limited is pleased to announce that it has an exclusive licence agreement with the Washington State-based company Pegasus Premier Fruit Co LLC, for the SMITTEN® brand apple to be grown, marketed and sold in the United States and Canada.
Read More
Pegasus Premier Fruit Co., North American licensee for New Zealand-based Prevar’s Smitten apple, has substantially increased plantings of the variety as it prepares bigger commercial volumes.
Read More
New Zealand-based Prevar’s Smitten brand apples will soon be available year round to North American customers, following an exclusive license agreement with Washington State’s Pegasus Premier Fruit Co. to grow and sell the fruit in the U.S. and Canada.
Read More