Savvy food marketers and fresh produce company, Montague, released their new apple, Smitten, on Valentine's Day this year.
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Leading Australian fresh produce company Montague is beginning its 2019 apple harvest this week, with Smitten the first offering to be picked.
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Fresh produce company, Montague, is celebrating the day of romance with the harvest of its first apple offering of the season, the seductively sweet Smitten.
Read MoreThe organic sector has exploded in the U.S. with more growth on the horizon. According to George Harter, vice president of marketing for CMI Orchards, the company is well poised to help retailers magnify category sales by offering a fourth tier of selling potential.
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Smitten® North America has announced the first Midwestern harvest of Smitten® apples. “The growing popularity of this apple at retail has been impressive”, says Don Zornes, North America Marketing Director. “Expanding production is a necessary and exciting response to meet that popularity”.
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Apple growers in the Northwest say that sizes will be closer to the normal average this year. Last year's abundance of smaller sizes hurt the market so this year's situation will be improved. This is because excellent weather through spring and summer have provided ideal apple growing conditions.
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There’s no slowing the growth of Washington’s organic apple category. Organic apple production in the state is expected to increase 30% over last year, according to the Organic Produce Network. And that should open up ample promotion opportunities.
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The family is among the first in New Zealand to turn to a V-trellis system, with metal posts, to improve efficiency and maximize the opportunities of new varieties, including Ambrosia, Jazz, Envy and Smitten.
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Plant and Food Research, a government-owned research institution, highlighted their pipfruit breeding program, where the IFTA was introduced to and taste-tested a few apple varieties, Smitten and Rockit, as well as Piqaboo, a new red pear variety with Bartlett parentage.
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Family Growers across North America Engage in Precision Crop Management. Revolutionary new approach to organic apple tree training and production shown to substitute for chemical thinning.
Read MoreHarvests have kicked off in Australia for Montague’s newest apple brand Smitten, an early-season bi-colored cultivar bred by Plant & Food Research (P&F) in New Zealand.
In a release, Apple and Pear Australia Limited (APAL) said the apple – to be marketed under the tagline ‘Once bitten, forever smitten’ – would be available in select Queensland Coles stores this week, and would be available in the retailer’s New South Wales and Victorian shelves from next week.
Read MorePicking of Montague’s newest apple brand – the early-season Smitten® – kicks off this week, aptly coinciding with Valentine’s Day.
The bi-coloured, crisp and full-flavoured apple is available this week in selected Queensland Coles stores and will be available on Victorian and New South Wales Coles shelves from next week.
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BelleHarvest is working with growing new varieties including Smitten, an apple originally from New Zealand but is expanding to include a partnership of growers in the United States. “This is the first year of significant domestic production and early indications are that consumers really love the apple,” says Sandwick.
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