Pegasus To Introduce Organic Smitten Production In 2018

Family Growers across North America Engage in Precision Crop Management. Revolutionary new approach to organic apple tree training and production shown to substitute for chemical thinning.

Blind RenaissanceApril 10, 2018Smitten, Pegasus, Honey Bear Tree Fruit Co., New Zealand, Plant & Food Research, Dr. Stuart Tustin, Dr. Ken Breen, Jason VanderSluis, Tony Blattner, Michigan

2017 Apple Industry Business Updates

Honey Bear Tree Fruit Co. will have its first big crop of Smitten apples this year.The Wenatchee, Wash.-based company expects about 200,000 boxes of its newest variety.

Blind RenaissanceSeptember 13, 2017The Packer, Smitten, Honey Bear Tree Fruit Co., Wenatchee, Washington, Apples, Breast Cancer Awareness Month, Susan G. Komen

Fresh Ideas...Think pink?

Wenatchee, Wash-based Honey Bear Tree Fruit Co., in pairing up with Susan G. Komen this season.

Blind RenaissanceSeptember 12, 2017Smitten, Wenatchee, Washington, Think Pink, Susan G. Komen, Honey Bear Tree Fruit Co., Breast Cancer Awareness Month

Smitten apple harvest underway in Washington

Smitten apples are coming off the trees in Washington, with this season marking the first good-sized crop of the variety from the state.

Blind RenaissanceSeptember 11, 2017Smitten, Washington, Honey Bear Tree Fruit Co., Wenatchee, Don Zornes, Columbia Fruit Packers, East Wenatchee

Excitement Building for Smitten™

For the fall harvest in Washington, president Randy Steensma said the Wenatchee, Wash.-based company’s volume is expected to total about 25,000 cartons. “What we like about the apple is that it is very crunchy and has a flavor profile that is out of this world,” he said.

Blind RenaissanceSeptember 9, 2015Honey Bear Tree Fruit Co., Smitten, United States, Canada, Washington, Randy Steensma, Wenatchee

Marketer is Smitten™

“We find growers ask the tough questions now,” said Steensma, who owns Honey Bear Tree Fruit Company in Wenatchee, Washington, and was among the first to plant Honeycrisp in Washington 25 years ago.

Blind RenaissanceOctober 15, 2014Marketing, Randy Steensma, Growers, Honey Bear Tree Fruit Co., Smitten, Washington, Quincy

Pegasus Premier Banks on Smitten™ Apple

Pegasus Premier Fruit Co., North American licensee for New Zealand-based Prevar’s Smitten apple, has substantially increased plantings of the variety as it prepares bigger commercial volumes.

Blind RenaissanceAugust 1, 2014Pegasus, New Zealand, Commercial Planting, Washington, Wenatchee, Randy Steensma, Prevar, Budwood, Smitten, North America, Honey Bear Tree Fruit Co.

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